Power of Paint dives into this article in Fast company

https://www.fastcompany.com/90255363/this-mckinsey-study-of-300-companies-reveals-what-every-business-needs-to-know-about-design-for-2019

Seth Godin full interview https://www.youtube.com/watch?v=BPK_qzeH_yk

Tesla Stretch article https://insideevs.com/tesla-model-3-budget-stretch-phenomenon/

Alani Simmons book https://www.barnesandnoble.com/w/you-are-still-a-winner-alani-c-simmons/1126005248?ean=9781539434979&st=PLA&sid=BNB_New+Core+Shopping+Top+Margin+EANs&sourceId=PLAGoNA&dpid=tdtve346c&2sid=Google_c&gclid=CjwKCAiAiuTfBRAaEiwA4itUqKtdTPEzyt9FSTwI3LjQrWBJ35fJLwuHfId_1zzBQ9f_WDjY8WN-KBoCqb8QAvD_BwE